Business Overview

The WDA Group is a Sydney-based real estate advertising design and technology leader that has grown from one to 58 staff since its formation in 1993. It created CampaignTRACK – a pioneering automated online publishing system that has changed the face of real estate advertising in Australia, NZ and around the world.

Since its creation in 2003, CampaignTRACK has been adopted by publishers including News Limited (including all the Courier Newspapers), ACP and Contra Costa Newspapers in the US, together with both Residential & Commercial Real Estate Agencies and is now the World's No1 online design & campaign management system.

Company History

WDA Group's roots date back 15 years ago, as an advertising agency called Williams Design Associates (WDA). Back then the initial business started out servicing real estate clients in the Sydney market. The advertising agency provided clients with a high end service for their media buying, creative design, advertising, signage and print needs.
WDA Group's primary achievement is the invention of an industry specific e-commerce application, CampaignTRACK, which is the market leader in the real estate advertising space. CampaignTRACK is the foundation upon which custom-built applications can be designed and scaled to suit clients' requirements.

Scope of Operations

In 2007, WDA Group booked and supplied a combined total of over $260 million worth of advertising. On average, 32,000 pieces of ad artwork are created each week using CampaignTRACK, and usage of the system is expanding at over 100% per annum.